Monday, May 27, 2013

5 things that scare me when I look for a blog to sponsor (and I'm willing to pay for it)



Sometimes I've paid to support other bloggers and to promote my site on their blogs. Most of the time, if I get visits back coming from them, I'll be willing to repeat the experience at some point, but at the same time there's also several practices that will instantly scare me away when I'm willing to put money on a blog.

  1. Bloggers that are so "super-duper-awesome" that act as if they were doing me a favor to have my button on their sidebar... even if I'm paying for it! You might think that this doesn't happen, but believe me, it happens scarily too often! They'll make you feel intimidated (despite the overuse of the word "dear" when they talk to you) and at the end instead of helping you promote your blog, they'll make you lick their feet... not to mention how good it looks for them to have sponsors in their sidebar and say that all the spots are taken for that month. With that I don't mean that all the popular bloggers are like that (of course not, I've met wonderful ones <3 ) but I'm talking about the small part of popular bloggers that think as themselves as the center of the world, even when you're paying a super expensive prize for a few pixels in their blog.

  2. Blogs that make me pay to do a giveaway. I know that this option might be unpopular, but I it's something that really "scares me away", specially because the blogger that hosts the giveaway is also getting followers out of the giveaway. I really think is generous when a sponsor on my blog is willing to do a giveaway (it helps my blog besides helping their business, and I don't have to put anything or pay the shipping), so asking for money in exchange is something I don't understand. And there's something even worse:  making me pay to do a giveaway, and then putting my blog AFTER yours on the rafflecopter. Are you serious? Not only I paid for the sponsor spot, for the giveaway prize and for the shipping of the item, but you get the first (and mandatory) option on the rafflecopter? That's rude. Plain and simple rude.

  3. Blogs that only offer me a "group spotlight post" as the main feature, and for a high sponsorship price. Let's be sincere: who reads the group posts? Almost nobody does. But even if somebody does (you never know) they don't cost $15, if that's the only thing you'll offer me. I've learnt the hard way that the traffic they bring me back doesn't cost the money. Way too many times I've put money to sponsor blogs that promise "social media shouts" besides the typical group spotlight post, but at the end, all I get is the second one... and none of the first. I could tell you a scary story of $25 put in a blog that promised to increase my readers, but at the end I only got 3 visitors in the whole month, and the only feature I was offered was a giveaway... with a minimum value of $40. Are you kidding me?

  4. When "social media love" means "I'll include you in the #FF". Again, really? Of course it's nice to include people in the #FF (I do it most of the weeks), but when you're giving that to me as the only social media promotion I'll get for sure I'm not going to come back. There's lots of lovely bloggers who really take time and  effort to promote your site on twitter and facebook, to talk about your items, to make sure that you feel loved... while others make you feel like you're just "homework to do". And it really sucks to feel like you belong to the second group, when you're paying for it! 

  5. When a blogger with several Sponsors suddenly disappears for three weeks, and comes back at the end of the month rushing sponsors to give them information for a Spotlight feature. Really? I have paid you 8$ (to say something), which might not be a fortune, but it's still MY money, and all you do is disappear, not post (which means no people checking your blog, which means nobody will see my Ad button on your sidebar), and then you rush me to send you information? I'm sorry, but no. I've been there all month, if you had taken care of me maybe I'd come back next month. But now it's too late: it doesn't matter how many times you promise that this time you're back for real, you lost all kind of credibility if you've been doing that several occasions with no previous warning. Yes, life gets busy, but if you're not going to have time for your sponsors, don't make the pretty graphic at the beginning of the month to say that sponsor spots are open. It's really frustrating for the person that pays after all.

After this, I feel the need to end this post saying that I've also sponsored (and I'm sponsoring) with a bunch of wonderful people, who really care about blogging and not about the money they get out of it. To all of you: thanks so much for making blogging a fun place to be :)

14 comments:

  1. You are my hero for finally saying out loud what a lot of us are thinking silently. <3

    I'm especially pissed off with 1 and 2 (and I would add to your point 2 the american bloggers asking you for cash for a giveaway and then opening the giveaway TO US AND CANADA ONLY while you, giving money for it, and a big part of your readers, are in Europe or another non-USA part of the world)

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    1. Yes, I agree totally! I'm very upset when they close a giveaway that I offer to European people, it happened to me once, and I thought it was very rude. I'm from Europe like you, so if I offer an item that I'll pay at least let me pick to open it worldwide.

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  2. TRUE!
    These days I was thinking about buying some ads on "the big blogs" but I'm a bit afraid if this will work, and I don't know what I have to do!

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    1. Yes! Every time I've tried to buy an ad on a "big blog" it has been a failure, I always had the feeling that I was losing my money and not much followers came from it. Most of the time I've got better results with smaller bloggers that take care of her sponsors and readers, rather than big ones that only care about the money.

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  3. Agree, agree, agree-- especially #1. I've found that #1's are clique-ish and promote their friends and the "bigger" blogs that are on their sidebar, rather than everyone who is sponsoring. One thing is for sure, I think poor experiences have made me a better curator of my own blog-- I try to make sure that I'm being a great hostess by staying away from some of those things I've experienced.

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    1. Yes, exactly! They pretend that everybody on their sidebar is paying for a spot there and they use all those banners to catch more sponsors, but at the end only a couple of them are paying for the spot. And that's true, all the bad experiences really help when it comes to avoid these mistakes!

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  4. I've wasted some money on advertising, too, though it was all for my shop and not my blog. It sucks when people do a half-assed job and expect you to be grateful. I actually think some people lie about their stats, because I've gotten some really horrible returns on "popular" blogs that claimed to have a lot of traffic.

    I do a lot of button swaps on my blog and only offer a very limited about of paid spots because I don't want to screw anybody. There are only so many hours in the day to work, and I want to give attention to people who pay to be there.

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    1. Yes, I agree! For me the biggest and more popular bloggers has been the more disappointing when it comes to getting followers back. Usually I prefer to go for smaller bloggers that take care of their readers and are nice and friendly, rather than those big ones that at the end they only care about THEIR business and THEIR money.

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  5. This post definitely follows up on my blog ad post I wrote a month ago. I am definitely weary of the popular blogs and buying expensive ads. I don't like the idea of just having a picture on a blog with no shout-out or anything. I rather put my money towards smaller blogs that will do shout-outs and features and what not. I find it's a better investment! As you well know!

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    1. I remember your post, yes! As I told you there, we're in a very similar point when it comes to sponsoring blogs: most of the time the smaller ones that put love into what they do (instead of focusing on getting money) are the ones that has always been a way better promotion.

      Thanks so much for giving so much support to my blog Ayla!

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  6. Yeah, some of these suck.

    I understand about the giveaways though, the blogger can't always put up the funds for a giveaway and promote you in it... I ask my bloggers that if they want to be a part of it they can contribute, but they don't have to. I get it though, I've started putting some sponsor links in my non-sponsor related giveaways too for a little promotion.

    I'm also not sure that anyone reads featured posts either aside from the group spotlight feature. I've started offering free ad space as giveaways in those posts to make people go through and pay attention-it helps a bit.

    Also sometimes their prices-for so little? WTF? I've paid some hefty sponsor fees on some blogs and felt like I got nothing in return. It sucks big time-but I guess I'll never go back to those blogs. Not the ones that should know by now anyway.

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  7. Oh and I stopped back by via Aubrey's Blog (even though I do follow you), she mentioned you in her Weekly Round-Up post!

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  8. Actually after stepping away from this post for a minute and thinking about it, I'm inspired again. I have some new sponsor ideas, thank you for pushing some much needed buttons.

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  9. This post is perfection. #2 always gets on my nerves and I have sponsored SO MANY blogs who do that and I'm like...I already gave you money!! I really appreciate the time you took to point out some hard truths about blog sponsorship. These things really needed to be said!

    xo, tiffany
    lifeofalostmuse.com

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